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Build in public

Our first audit
was our own
business.

Before we sold this audit to anyone else, we ran it on Seasonal Services, our own Christmas-lights company. This page is the receipt. What we mapped, what we built, what we expect, and (from January 2027) what actually happened.

Season 1 starts October 2026. Numbers publish January 2027.
What we automated

Four automations, running live.

Each one came out of the audit of Seasonal Services. Each one has a specific hypothesis we’re measuring against. Results in October.

  • 01 Live

    Lead response

    Stack: n8n · OpenAI · Twilio

    AI triages form, call, and text submissions and replies in under 4 minutes. Escalates to us only if the lead is hot or off-script.

    Hypothesis

    Cut missed-lead revenue leak by 60–80%.

  • 02 Live

    Review request flow

    Stack: n8n · Jobber webhook · SMS

    Triggered on job completion. Branded message, one auto-follow-up, then stops. Uses first name and install location.

    Hypothesis

    Double the review-request-to-review conversion vs. manual asks.

  • 03 Live

    Quote follow-up

    Stack: n8n · OpenAI · Email

    3-touch sequence, AI-drafted per lead with their install details. Hands off to us the moment they reply.

    Hypothesis

    Recover 15–25% of quotes that used to go silent.

  • 04 Live

    Data sync

    Stack: n8n · Jobber · QuickBooks

    Two-way sync for jobs and invoices. No more copy-paste on Sunday nights.

    Hypothesis

    ~2 hours a week back, every week.

Timeline

From mapping to measurement.

  1. MAP
    Aug 2025

    Drew the whole business on one canvas.

    Every lead source, every handoff, every tool. Jobber + QuickBooks + a shared inbox + a lot of text threads. Twelve distinct workflows. We didn't know there were twelve until we drew them.

  2. AUDIT
    Aug 2025

    Scored each workflow on three axes.

    Hours it cost us per month, dollars it leaked per month, and how fast we could get it live. The biggest leaks weren't the ones we'd been worrying about. The actual number-one leak was after-hours leads: people filling out the form at 9 PM who we couldn't get back to until the next afternoon.

  3. PLAN
    Sep 2025

    Picked four automations. Killed two.

    Six candidates made it through the audit. We killed two that looked good but would not have paid for themselves. The other four: lead response, review request, quote follow-up, and data sync between Jobber and QuickBooks.

  4. BUILD
    Oct 2025

    Shipped all four. Ugly first, pretty later.

    Built in n8n, with OpenAI for the conversational pieces. Rough edges at first, then refined over a few weekends. Everything is running live in Seasonal Services right now.

  5. RUN
    Oct–Dec 2026

    First full Christmas-light season running on the new stack.

    The season runs October 15 to December 10, 2026. We're tracking: leads captured, response times, reviews generated, hours saved, and dollars recovered.

  6. PUBLISH
    Jan 2027

    Numbers go public. Good or bad.

    We'll update this page with the full before/after. If the automations worked, you'll see it. If they didn't, you'll see that too. That's the whole point of doing it in public.

Accountability

If the numbers are bad, we'll tell you the numbers are bad.

In January 2027, this page updates with the full before/after. Leads captured, response times, reviews generated, hours saved, revenue recovered. No cherry-picking. If a hypothesis didn't pay out, we'll explain why and what we learned.

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